This health sector client is dedicated to creating a revolution in health care by providing access to services that focus on early detection and prevention, empowering patients, and saving lives.
Leadership of the marketing strategy for the network of patient services in NE Oklahoma and other developing markets requires innovative thinking, passion for preventive health care, and strategic engagement.
The CMO is charged with executing the overall marketing and communications strategy to support defined corporate initiatives. Additionally, this position is responsible for identifying and targeting relevant community events, coordinating team participation, and messaging to generate leads supporting business growth. They will work closely with the Leadership Team to ensure marketing communications effectively achieve business goals, build the brand, and empower our patients.
Research, analyze and identify new markets and customers, creating targeted, effective marketing campaigns and strategies to improve business results continuously.
Create and implement the organization’s advertising and promotional activities, managing all content across communication channels and collateral.
Coordinate messaging to patients, ensuring awareness of services, healthcare updates, etc.
Identify tradeshows and community events in target markets to promote our services and generate sales leads
Coordinate/participate in all event activities to assess effectiveness.
Manage and oversee external resources (writers, graphic designers, etc.) and build relationships to ensure high-quality, effective campaigns.
Negotiate and recommend contracts for services needed to execute a marketing strategy.
Maintain knowledge of existing and emerging products and services.
Conduct research and analysis to ensure competitive product and service pricing.
Proactive, transparent communication and collaboration with senior leadership, effectively engaging in business planning and review.
Define and manages the marketing budget in support of department and overall company goals.
Track performance measurements and impact of marketing strategies and campaigns.
Participate in ongoing training and membership in professional associations for personal and professional development.
Five years or more of progressive experience in marketing, communications, public relations, or other relevant experience is required.
BS Degree in Marketing, Business, Public Relations, or a related field is required. Master’s Degree is preferred.
Excellent communication skills - written composition and language skills.
Ability to present ideas and findings clearly and concisely in written, oral, and graphic form.
Ability to develop and maintain relationships with media partners and negotiate media buys.
Demonstrated proficiency in aligning strategies and allocating resources within budget to achieve business goals – resourceful, productive, efficient.
Ability to create, implement, and accurately manage budgets and other financial information.